Our potential clients must clearly see the value and benefit of working with us.

Winning a pursuit is far more than completing an RFP when it arrives. It is the result of years of systematic, thoughtful practices: deeply understanding client needs, building relationships, following up consistently, innovating, presenting with clarity, and staying top of mind. Successful bids are the outcome of long-term strategies that begin months, often years, before an opportunity formally appears.

This course covers the full bid and proposal lifecycle: from identifying opportunities and developing winning strategies to producing high-quality submissions. We learn how to translate client needs into persuasive, well-structured responses by collaborating effectively across cross-functional teams, performing under pressure, and building long-term, sustainable relationships across cultures.

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What makes this course truly unique?

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We explore state-of-the-art best practices to unify diverse perspectives behind one clear and compelling pursuit message. This strengthens internal alignment, elevates quality standards, enhances your professional brand, and ultimately increases your win rate.

Like a synchronized flock in flight, high-performing pursuit teams adjust pace and direction together, each member contributing at the right moment. In nature, birds share leadership as they fly; in pursuit teams, shared guidance and alignment create the momentum to soar higher together.

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“We move like a flock—coordinated, aligned, and relying on each other’s guidance.”
→ Shared direction and dependable teamwork.

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Format: half-day, one-day, or two-day tailored sessions, onsite

Audience:

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• corporates and large organisations

• small businesses

• women-focused groups