We see the world around us changing rapidly, and many traditional ways of working are becoming obsolete, including outdated, high-pressure sales approaches. It’s time to let go of rigid, over-convincing tactics and replace them with fresh, human, and energising ways of selling. This means being authentic, human-centric, and empathetic – with a focus on true win-win outcomes.

 

Empathic Sales is strategic, grounded in emotional intelligence, and rooted in understanding human behaviour. Today’s buyers want to feel heard, understood, respected, and supported. They respond to clarity, confidence, and authentic partnership.

In this training, we explore how to ask powerful questions that uncover real needs, listen beyond words to read emotional cues, and reduce pressure while increasing trust. We learn to position your offer in a way that resonates deeply, create value together rather than trying to “convince,” and guide clients toward decisions that feel right and aligned for them.

When empathy leads the conversation, openness emerges, relationships strengthen, and sales become a natural extension of trust.

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What makes this course truly unique?

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We explore leading-edge best-practice sales processes and how to close deals with flow and positive energy. Inspired by yogic philosophy, we also learn when to let go and when to persist – the fine balance that leads to consistent success.

Our focus is on building strong, healthy pipelines that translate into new business and long-term, elevated client relationships.

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Format: half-day, one-day, or two-day tailored sessions, onsite

Audience:

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• corporates and large organisations

• small businesses

• women-focused groups